One of the largest broadcasting organisations in the world was planning a major regional move. This represented an amazing opportunity to create new ways of working and to put themselves at the heart of their communities. The employee vision for the new location was ambitious - a place where passions and creativity deliver best content for existing and new audiences, people think creatively about the way they work, and creative talent wants to work. It was recognised that this would mean a new approach to skills, behaviours, and talent management. The challenge was to manage the potential high level of interest, attract quality people from the outset, and to reach into new talent pools of people with potential.
Delivering a broad cross section of talent defined as Dreamers, Realists, and Hidden Talent meant ensuring that that the opportunities were communicated to the broadest possible audiences, reaching both talented people that would never have dreamed of working in broadcasting as well as those to whom it is their undisputed career of choice. Given the extensive range of role titles and grades, a role “familiy” matrix was created and refined. This matrix was used as a basis for defining target audiences, informing the website development and the planning of innovative attraction, creative and media strategies. Throughout the project the creativity needed to be of the highest level and the media strategies needed to reinforce the “buzz” around the move as well as support maximum visibility, awareness and PR.
The new location is already starting to meet the vision of being an incredible place to work and they have been recruiting the right talent successfully for the past eighteen months.